Where ever believers go, the Kingdom of God should influence that place. As a loved child of God that influence includes patience, gentleness, kindness, forgiveness, understanding, humility, grace, compassion, and love.
In witnessing we work against the Holy Spirit if we establish fear and judgement to scare the "hell" out of them and fail to establish Kingdom influence.
The path of TRUE LOVE will free man from insecurity and fear of man and free Him from condemnation, which frees him from judgement of "hell". The path of TRUE LOVE extends from the foot of the cross through the cooridors of time and the fluid of love (His shed blood) washes away sin.